The Ocean Club

Introducing the Gold Coast’s newest and coolest resident, The Ocean Club, heralding a new era of home installations.

Photography Kristian van der Beek

The Ocean Club is the brainchild of co-directors and creative masterminds Madison and Reuben (pictured below).

“The Ocean Club is a space to feel welcome, inspired, connected, artistic, and excited,” said Madison. “It’s a one-stop-shop - our vision is to create a cultural hub housing art galleries to trade displays to event hire to studio shoots.”

Born out of a lack of opportunity to truly collaborate and showcase work in a stylised setting, the Ocean Club takes advertising to a new level. Not only are a variety of wares showcased, but they are styled in the context of the home, inviting vendors and artists to spread the word about their business and generate awareness of their craft. Such an industry-forward space creates an eco-system for trades to complement one another’s services and access additional merchandising channels.

Collaboration is central to The Ocean Club, built as a hive to empower creative practice and facilitate networking and collective expression. Madison and Reuben aim to build and nurture a strong community presence, reflective of the laidback Gold Coast lifestyle they are so fond of. The space triples as a showroom, creative studio, and event hall to host local businesses, photoshoots, and community events.

Here’s a look at some of the spaces inside. To find out more check out their website by clicking here.